We do update this Policy from time to time so please do review this Policy regularly.
Information That We Collect
In running and maintaining our website we may collect and process the following data about you:
* Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data. We may use this information for Research and further development of the website which helps us to focus our marketing efforts effectively.
* Information provided voluntarily by you. For example, when you register for information.
* Information that you provide when you communicate with us by any means.
We Do Not Sell or rent information to any individual or third party.
We may gather information about your general Internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally; it is statistical data, which does not identify any personal details whatsoever.
We use Google Analytics to track visitors.
About the Google Analytics Cookies
Globally and in the European Union member states Google sets the following cookies:
A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
__utmb Cookie & __utmc Cookie
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.
You can adjust the settings on your computer to decline any cookies if you wish. This can be done within the “settings” section of your browser (for example: Internet Explorer, Google Chrome or Firefox) so that cookies are not allowed. For more information please read the advice at AboutCookies.org.
Use of Your Information
We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:
* To provide information to you that you request from us relating to our products or services.
* To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
* To inform you of any changes to our website, services or goods and products.
We never give your details to third parties to use your data.
Disclosing Your Information
* In the event that we sell any or all of our business to the buyer.
* Where we are legally required by law to disclose your personal information.
* To further fraud protection and reduce the risk of fraud.
Third Party Links
Access to Information
In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information.
Please do not hesitate to contact us regarding any matter relating to this Privacy and Cookies Policy via email at [email protected].